What is Retargeting?
Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales.
Why Is Retargeting Important?
It would be great if customers always made a purchase on the first visit to your site. Unfortunately, that’s not the case or how it works. That’s where Retargeting comes in.
Retargeting helps remind someone of your product as they continue browsing the internet, whether they’re on social media, their favorite news site or researching your competitors.
You can choose from a variety of ways to segment people based on their traits or behavior and target them accordingly, which allows you to create a relevant advertising experience that drives more purchases.
No matter which segment you’re choosing, you’re targeting a group of people who have already indicated that they’re interested in your brand simply by visiting your site.
Why is Retargeting so effective?
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
How does Retargeting work?
Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown an interest in your brand, you increase brand awareness and often total conversions.
How Do I Create a Retargeting Campaign?
You can easily create retargeting campaigns using GLFYB. Retargeting is one of many solutions GLFYB offers to help you convert visitors into customers. With GLFYB, you can create and manage your retargeting campaigns across over 500 advertising partners and exchanges with ease.